You’re starting out your photography, but you’re unsure how to monetize or promote your work? How could you be monetizing photography?
The other day I was discussing this with a friend of mine who also happens to be a photographer. We both noticed it’s difficult to get to the mindset of selling a product or service. However, there are multiple ways of doing this but you just have to get to the mindset of knowing what you want and doing it even when it feels terrifying and the closest people might not be on board with it, until you’ve made it, so to speak.
Maybe you’re just starting out or you’ve been a professional photographer for a while. Maybe you’re just more into art photography. Regardless, you most probably want to make a living out of it eventually. It is possible combining a part-time job with your creative practice but what are the other ways of slowly building streams of income that are not specifically to do with the act of photographing?
I wanted to share some tips I’ve tried on how to monetize your photography.
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Stock images might sound like a dreadful option, especially if you’re making art photography. This one was hard for me personally. For a long time, I was thinking I could not sink as low as selling soulless images for someone’s articles or ads. Trust me, this is all in your head. You are not selling your art or your greatest work. Just apply with 10 images that are common enough to be bought by clients. These images are easy to produce; take images when you’re with your family or friends or build up compositions that communicate different themes. You can look up examples on different stock sites like Shutterstock or Stocksy.
2. Editing service
If you’re good at photoshop, you can sell your skills editing images. It can be as easy as extracting the background or just smoothing something. Photographers today have to really know editing skills, even if they don’t edit their own images. You can find people and companies looking for quick editing on websites like Fiverr or Upwork. It might not be much at first, but building your profile on these sites will earn you customers.
3. Selling digital prints
This is one that can be done with the images you use in stock photography too. Selling your images on multiple websites. People want to have artistic imagery on their walls but they’re not always ready to pay for the framed art piece you have. There are multiple international sites for this, but if you feel the competition might be too great, try this Czech company AbPosters.
Then of course there are ways like monetizing your Instagram and selling physical prints through there, starting a blog, or even photographing for magazines, but I’m going to get to these later. I put some images to stock photos just some time ago and I’ve already had some sales.
I hope you found these tips helpful and can start monetizing your photography.