I previously wrote about writing an artist bio. In this article I wanted to dive deeper into different instagram bio examples and go through them so you can see the differences and implement these tips in your own page.
If you’re still on your way in becoming a professional photographer, building the right kind of instagram bio is essential in building your business. Most of our clients use social media platforms to find photographers, and instagram is a great tool for that.
Unless you’re an established photographer like Amber Asaly (just love her funky character!), you might want to add something more to your profile, to signal your audience on what topics you work with.
I will go through couple of different profiles, and analyze the content.
1. Fashion Photographer | Osma Harvilahti
Osma has a tranquil style of photographing. Lately his works have been fashion-based, but he also has published photography books with his personal projects. This profile tells everything you need to know, from location to his profession. It’s easy to spot where he is involved in and his audience can contact him instantly. Using emojis to emphasize his style, he adds playfulness to his profile.
2. Contemporary Photographer | Alex Avgud
Alex is a contemporary photographer, working with black and white images. His work is about the male body where he reconstructs the male stereotype. It is obvious looking at his profile that the work he does is mostly shown in galleries and publications. You can see his location in his profile, with added information on the latest exhibitions – so his audience can easily know where to see his work.
He has also added the prizes he has won, which further informs the audience of the direction this photographer is headed. Adding your website is a must, people can then find the work equally; unless like on instagram where it’s all chronological and might leave some great work in the shadows.
3. Art Photographer combining commercial work | Emma Sarpaniemi
Emma has a distinct style of photographing and is known for her colorful and funky images. In her case, she might not be presenting her commercial work nor informing her location – probably to let possible future clients contact her without letting the location distract them from the collaboration. Emma has added her involvement in the collective, and emphasized her quirky nature with a personalized sentence – which translates right into her body of work.
So what should you add to your instagram bio?
Anything you want!
But when starting out as a photographer, you might want to clarify your way of working to your audience. You can see exquisite bios on wedding photographers profiles, but this is mostly to do with the saturation of the field, and the need to stand out with a clear profile.
Some things you can choose to add
- Your full name
- What kind of photography you do (people easily mistaken photographers to only work with a specific groups of clients)
- Contact information | an email address rather than phone number
- Ongoing exhibitions and dates so people can see immediately the information
- Links to articles or platforms selling your work or publications
If your photography is tightly connected to your character, you can add other interesting information to communicate your personality.
If you want to have more inspiration for your instagram bio, you can download it here.
Now just go and write your bio!