Have you been wondering how to build an artistic photography portfolio? One thing I see people struggling with is the actual portfolio file and the sequence on their images. You want to make a selection that looks professional and to make sure you are to be selected to where you are applying.
There are some major things to note when making the portfolio and I’m going to share them with you.
A lot of photographers use social media as a platform to show their work these days, but a comprehensive portfolio is still the strongest marketing tool for a photographer when wanting to showcase their work. This portfolio is more for photographers who apply to exhibitions, academys’ or magazines.
1.Design Your Portfolio
I personally use Adobe InDesign to edit my series and find it helpful and easy to use. If you haven’t worked with it before, I can highly recommend it. It is necessary when making photography-related pdfs like mood boards and preview collages for clients.
Make sure you leave enough negative space around an image, no to make it too narrow so the viewer will have enough space to fully look at the images.
Even better, if you put one image on one page. As you can see, I used to put the whole series on one page and it feels a bit cramped up.
2.Use high-resolution images
If you’re eager to use a specific image but it’s low quality, you will probably need to leave it behind from the final edit. It is always a more pleasant experience for the viewer to look at good quality. Make sure your images are 300 dpi to ensure the best quality. Here the image is 100 dpi.
3.Make sure you add your information
Regardless of the visual side of your portfolio, there is something that brings out professionalism; your information and the essential social media platforms. Don’t overpack it with unnecessary information, research what it is your client needs to know and see about you. There is no need to add your LinkedIn if you’re applying to study at an art University. So make sure you add the most relevant information. Also, add your phone number and address (I took them out of here).
4.Build it to be more like a photo book
Like any book, you have a cover and the last page. It is the same with your portfolio. When someone is opening your pdf, you want them to have the best experience while looking at your images. Communicate clearly what it is and who made it, bringing something unique to it. Although your book will be mostly visual, don’t make it too long. If you are sending it to busy magazines, they will need to be convinced of your work immediately. In any case, I add 3-5 series and max. 5 images per series. This way you know it will not be too overwhelming for the viewer.
5.Add your CV
Again, this portfolio is when you’re applying to exhibitions, universities, and in some cases magazines. You do not need to add this information in the same pdf if you’re sending it to photography festivals or commercial clients. This is not the artist bio, you can find more on that here. This cv is different from the ones you use when applying for ie. retail positions.
Finally, after these steps, I make the final selection. Once you’ve made your file layout and updated your cv, it’s easier to just edit the selected images you choose for your portfolio every so often. These are the old versions of my portfolios. I revise it every 6 months to update and edit the series and information. I hope you found inspiration in this and have a better understanding of the needed information in the portfolio.